Innovate or Die

Full Description:

Innovation is once again a hot topic as evidenced by the increasing number of articles investigating and advertisements touting innovation. Innovation as a strategic enabler undergoes an approximate 3 to 6 year cycle of popularity every 10 to 15 years. The last cycle was associated with the dot com boom of the late 1990s. In March 2007, IBM conducted a Supplier Jam on innovation with 2000 professionals from 150 organisations (IBM, 2007). And in August 2007, the Center for Automotive Research (CAR) hosted a panel called “Innovate or Die” at its 2007 Management Briefing Seminars in Traverse City, Michigan (www.cargroup.org).