The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market And Their Implications for Specialty Equipment and Performance Aftermarket Suppliers

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The Specialty Equipment Market Association (SEMA) and the Center for Automotive Research (CAR) have engaged in a multi-phased project to create business strategy guideposts for SEMA members. The first Phase I report in the program—The Specialty Equipment Company of the Future: Guideposts for Technology Forecasting and Strategic Planning—was released in the third quarter of 2008. The second Phase II Report—Powertrain Forecast and Analysis: What is Coming and What Are the Implications for the Specialty Equipment and Performance Aftermarket Industry—addresses the important challenges associated with advanced and alternative powertrain. This, the third report in the series—The Major Determinants of U.S. Automotive Demand: Factors Driving the U.S. Automotive Market, And Their Implications for Specialty Equipment Suppliers—presents an analysis of the economic drivers of the U.S. automotive market and their implications for SEMA.