On a bi-weekly basis, CAR welcomes our audience to decompress with our President and CEO, Carla Bailo, as she covers and shares her thoughts on the latest Hot Topics happening in the automotive industry. While the biweekly newsletter primarily covers three topics, this feature story previews one of the topics covered on May 27, 2022. If you would like access to the full newsletter for better insights into critical industry issues you and your organization are facing, sign up for our mailing list here.
HOT TOPICS 5/23/2022 – 5/27/2022
Fuel Prices and Fuel Alternatives
- Spiking Gasoline and Food Costs Weigh on Biden Biofuel Plans
- Gas prices have soared so high that the US is now seeing demand destruction ahead of the summer driving season
- Electric vehicles are in short supply. Here’s what you can find as gas prices soar
- Renault unveils hydrogen-powered prototype SUV in race to cleaner driving
- After Toyota’s Mirai, the Japanese auto giant zeroes in on hydrogen buses and heavy-duty trucks
- Booster is making renewable fuels accessible in ways a gas station cannot
- Renewable Fuel Market Size to Worth Around US$ 1,753.6 Bn by 2030
Carla’s thoughts:
Inflation is real and permeating everyone’s pocketbook. There are jokes about needing loans to fill up your vehicle, but I’m shocked with every fill-up, trip to the grocery store, and more! Many Americans have extra in their bank accounts due to COVID and no vacations, eating out, etc. But, many other Americans live paycheck to paycheck, and those paychecks haven’t kept up with the cost of living increases.
What does this mean for the automotive community? I strongly caution that if you are only thinking about demand and the top household income buyers, you will be happy for a year or so. Even top earners see their retirement and investment accounts dwindle. People will stop this buying spree, and we already see signs of a slowdown.
We must think about making more affordable products (the mini-city car!) and offering vehicle users packages, more ride-sharing, and more public transit. Think beyond ownership to secure your future and start doing it now. The signs are not good when we’ve priced a good chunk of our buyers out of the market.
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Carla Bailo
President & CEO
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